HL Hunt SellFi Lets Sellers Set Terms, Collect Payments and Manage Their Own Loan Portfolio

SPONSORED CONTENT — SellFi is HL Hunt Financial’s seller-financing software. The product page describes a “be your own lender” workflow in which a seller creates an offer, sets the price, down payment, APR and term, shares a buyer checkout link, and collects installment payments through the platform. HL Hunt says the product is launching soon and currently open only to a waitlist.

The advertised payment rails are ACH, cards and bank transfers. SellFi says it can create an amortization schedule, collect recurring payments, send SMS and email reminders, retry failed payments and show principal, interest and remaining balances in a portfolio dashboard.

The product page also says AI can generate a state-compliant financing agreement, promissory note and TILA disclosure, with digital signatures built into the buyer flow. Those are company-published capabilities, not a substitute for legal review or confirmation that a particular transaction complies with applicable lending, disclosure, servicing and licensing requirements.

HL Hunt lists Starter at $29 per month for up to 10 active deals, Business at $79 per month for up to 50, and custom Enterprise pricing. The page also describes late-fee automation, optional reporting to Equifax, Experian and TransUnion through Metro 2, and a one-click handoff to an AI collections engine. Because SellFi has not launched publicly, its actual performance, servicing practices, default handling and bureau-reporting outcomes remain unverified.