Company Spotlight · Sponsored
HL Hunt SellFi Lets Sellers Finance Purchases Directly and Keep the Interest
HL Hunt Financial sponsored this Company Spotlight on SellFi, its seller-financing software for creating deals, generating contracts, collecting payments and managing a portfolio without a bank in the middle.
SPONSORED CONTENT — SellFi is HL Hunt Financial’s seller-financing software. HL Hunt describes a workflow in which a seller sets the item price, down payment, APR and term, then shares a buyer checkout link and collects installment payments through the platform. The product page says SellFi is launching soon and remains waitlist-only.
The page says SellFi generates an amortization schedule, financing agreement, promissory note and TILA disclosure, with digital signatures built into the buyer flow. It advertises ACH, card and bank-transfer collection, payment reminders, failed-payment retry logic and a portfolio dashboard showing principal, interest, balances and payment status.
HL Hunt also describes late-fee automation, escalating notices and a one-click handoff to its AI collections engine. Optional reporting to Equifax, Experian and TransUnion is described through a Metro 2 integration on the Business and Enterprise plans. These are company-published capabilities, not a guarantee of legal compliance, repayment or bureau outcomes.
Pricing shown on the page is $29 per month for up to 10 active deals, $79 per month for up to 50, and custom Enterprise pricing for unlimited deals. Because SellFi has not launched publicly, its live servicing, default handling, execution reliability and reporting performance remain unverified. Sellers should obtain legal and lending advice for their transaction structure and confirm all disclosures, licensing and consumer-protection obligations before extending credit.