Company Spotlight · Sponsored
HL Hunt SellFi Lets Sellers Set Terms and Collect Interest Directly From Buyers
HL Hunt Financial sponsored this Company Spotlight on SellFi, a seller-financing software product that says it generates contracts, automates payments and tracks loan portfolios without a bank in the middle.
SPONSORED CONTENT — SellFi is HL Hunt Financial’s seller-financing software product. HL Hunt says sellers can set a price, down payment, APR and term, then generate a payment schedule, contract and buyer checkout link from one dashboard. The seller, rather than a bank, is the lender in the described model.
The product page says buyers can pay by ACH, card or bank transfer, with automatic collection, SMS and email reminders and failed-payment retry logic. HL Hunt also describes AI-generated state-compliant financing agreements, promissory notes and TILA disclosures, plus built-in e-signature.
SellFi is not yet publicly available; the page says it is launching soon and open to a waitlist. HL Hunt lists Starter at $29 per month for up to 10 active deals, Business at $79 per month for up to 50 active deals and custom Enterprise pricing. Optional bureau reporting is described for Business and Enterprise plans.
The seller-financing workflow does not remove credit risk; it places that risk with the seller. HL Hunt says missed payments can trigger reminders, late fees, escalating notices and a handoff to its AI collections engine. A seller should obtain appropriate legal and lending advice, verify disclosures and state requirements, and understand that SellFi provides tooling—not repayment or recovery guarantees.